Welcome!
I've always been fascinated by brands: the names that companies choose for their products or services, the color schemes, logo designs and sometimes even a catchy tagline ... everything that speaks for them when they can't be physically present with their customers (which by definition is nearly 100% of the time).
This fascination has led me to one central conclusion: A brand that's built on a rock-solid value proposition will create a kind of "sticky space" in the minds of customers - even in the most competitive marketplace - as long as it's clear, credible, appealing and has some measure of exclusivity attached to it.
My business focuses on helping individuals and business owners increase their conversion rates by coaching them through the customer logic known as the value proposition. Once a client's value proposition has been articulated and tested, then all of the downstream branding and marketing assets will be "on point" and consistent.
Published Book (etp Press, Denville, NJ)
LinkedIn Post, 4/28/2015
E-Book, 2/17/2012
Contract employee for Thin Film Heads Division, Hudson, MA. Cleanroom semiconductor facility; documenting and preparing training media for Thin Film Heads processes: vacuum/sputter etch, photolithography, and electroplating.
Full-time employee across many organizations. Technical documentation, network architecture, network services, public relations, TCP/IP and Internet technology, HTML, CSS, Javascript, DHTML, server-side scripting, web site design and development; graphics (Adobe Photoshop and Illustrator)
Contract employee for Corporate Intranet Communications. Development of internal web sites (coding, scripting, graphics).