Mini-Portfolio:  Chip Hartman


I've always been fascinated by brands: the names that companies choose for their products or services, the color schemes, logo designs and sometimes even a catchy tagline ... everything that speaks for them when they can't be physically present with their customers (which by definition is nearly 100% of the time).

This fascination has led me to one central conclusion: A brand that's built on a rock-solid value proposition will create a kind of "sticky space" in the minds of customers - even in the most competitive marketplace - as long as it's clear, credible, appealing and has some measure of exclusivity attached to it.

My business focuses on helping individuals and business owners increase their conversion rates by coaching them through the customer logic known as the value proposition. Once a client's value proposition has been articulated and tested, then all of the downstream branding and marketing assets will be "on point" and consistent.

  Visit my corporate web site here.



Books, E-Books, & Articles

  Published Book (etp Press, Denville, NJ)
Win The Race for 21st Century Jobs (Softcover)

  LinkedIn Post, 4/28/2015
Why They're Lighting Up The Matterhorn This Year

  LinkedIn Post, 8/31/2015
Why Do Planes Crash?  SPECIAL FEATURE

  LinkedIn Post, 6/23/2015
The Story Power of Iconic Photographs

  LinkedIn Post, 5/27/2015
The Audi Drone Ad: For the Birds?

  LinkedIn Post, 2/16/2016
The Super Secure Stealth Key



Marketing Collateral: Client and Promotional

Client: Bell & Shivas, P. C. Law Firm
Bell & Shivas Value Proposition Brochure

Client: Bell & Shivas, P. C. Law Firm
Meeting Preparation Checklist (Law Firm), LLC
LinkedIn Profile Marketing Flyer (please rotate image clockwise)

Client: Ralph Hansen, Owner
Caring Coach (Ad Card)

Client: Rod Colon
Rod Colon Marketing Brochure

Client: Ted Santos
Board of Veteran CEOs

Client: Luke Meisenbacher
Discover the NEW North Dakota!



Brands and Brand-Building

Client: PSGCNJ(Multiple); Right Management, Parsippany, NJ
The Marketing Magic of the Value Proposition

Client: ExecuNet — Pittsburgh, PA Chapter
Executive Traction with LinkedIn

Client: Montville Township (NJ) Chamber of Commerce
Personal Branding: Fuel Injection for Your Business

Client: Empowering Today's Professionals (ETP Networking Group)
Build Your Brand

Client: Northern NJ Networking Group
The Basics of Personal Branding

Client: Central New Jersey Networking Group
Turbocharge Your LinkedIn Profile

Client: Rod Colon & Associates
7-Steps Job Aid (Rod Colon)


Web Sites & Web-Based Marketing

Web Site Development Clients

Bell & Shivas, P. C. Law Firm
Bell & Shivas, P. C.

Bell & Shivas, P. C. Law Firm
The Moore's Ford Lynching InfoCenter

Bell & Shivas, P. C. Law Firm
The Bell & Shivas, P. C. Historical Museum

Donegal Association of New York  (Prototype Only)
Donegal Association of New York

James Karr Piano
James Karr Piano

Scholastic Kids Press Corps  (no longer active)
Scholastic Kids Press Corps (PDF)



Bio, Publications & LinkedIn Profile

Chip Hartman Bio  |  Master List of Publications  |  LinkedIn Profile

Personal Interests

Classical music (symphonic) & classical piano, European travel, chemistry, astronomy, computer graphics, college football, major league baseball


  Russell J. Thomas (AT&T, Concert Communications, Scholastic, Inc.)
  Tom Burns (Tom Burns Technical Services)
  Rod Colon (Rod Colon Consulting)
  Tom Davidson (Financial Services & IT Professional Federal Reserve)
  Joseph J. Bell, Esq. (Bell & Shivas, P. C.)
  Tina Durham (Sr Performance Solutions Specialist, Chubb)
  Tom Durham (Trg Developer, Afilias)
  Mark Germansky (Keller Williams Real Estate)
  James Karr (James Karr Piano)
  Jess Marshall (AT&T, retired)

Letters of Reference are provided upon request.