In August, 1997, Tom Peters coined the term "CEO of Me, Inc." ... suggesting that the new digital economy would require all business professionals to establish themselves as a unique brand. Job-seeking, position advancement, promotions, and overall success in maintaining a viable career would now mandate that we all grasp the value proposition we offer to the global marketplace ... and be able to articulate it clearly and convincingly.
Win The Race for 21st Century Jobs is Master Networker Rod Colon's vision of the new world of work and its daunting expectations. I was invited to collaborate with Rod on his first book back in late 2008. In February, 2010, WTR21 was published by etp press (Denville, NJ) and placed for sale on Amazon.com. The book is a finely tuned blueprint for navigating the choppy seas of self-marketing and career management.