P. O. Box 143, Parsippany, NJ 07054 USA

Small Business Branding Specialists


We create high-value content to meet your customers' needs.
That's because you are judged by what you publish — so it must convince them that you are the best solution for their problems.


We use web technology creatively to deliver brand value.
Too many widgets and gadgets can be a distraction, so we make sure web technology complements your content, not overpowers it.


We package your content in the most visually appealing way.
We design the packaging of your message to attract your customers' attention and keep them focused on the value you provide.

In Everything We Do, Your Value Proposition Shows Through!

Our Special Focus

We give your value proposition "teeth" — then we embed it within your most important business communications (online and print).

Not sure how strong your value proposition is? Or maybe you've forgotten why you must have a value proposition in the first place?

Schedule Your Free Value Proposition Analysis Now

Are We For You? ...

●  Individual entrepreneurs
●  Small & medium-sized businesses
●  Organizations of all kinds and sizes
●  Companies needing fresh ideas in web & print-based marketing
●  Businesses needing regularly scheduled, original web content
●  Businesses or organizations that require re-branding
●  Individuals or businesses in need of a strong value proposition
●  Companies that need professional business communications

Customer-Defined Value & Benefits

Tiered Pricing for All Services

Make the project fit the budget!
We don't believe in "one size fits all" for any of the services we offer. All projects are quoted based on a careful analysis of each customer's requirements. Scope and budget are scaled to meet individual needs.

A Commitment to Customer Satisfaction

Our brand is at stake, too!
We give customers the best possible experience when working with us. Their satisfaction at every stage of the project determines our overall success. We never forget that OUR brand is on the line if you're not satisfied!

Extended Customer Support

Zero-fee post-project maintenance
Every project we manage comes with a negotiated period of zero-cost support once the project has been completed. We ensure that clients can transition smoothly into maintenance mode.

Web & Print: We've Got You Covered

Delivering the best of both worlds!
Equally comfortable in 72 dpi and 300 dpi graphics environments, we provide clients with the highest quality online and print marketing assets. We have an extensive network of graphics and visual support professionals.

Save Time & Money:  Writing/Coding/Graphics

Why hire 3 separate consultants?
We can save clients a significant amount of money by integrating all phases of the publication process. From content creation and online delivery platforms to publication design, project costs are always reasonable.

Long Distance Projects:  No Problem

Do business with us anywhere!
With today's mobile economy, collaboration at a distance is a business necessity. We use online collaboration tools such as GoToMeeting (by Citrix) or other customer-preferred screen-sharing tools.

Special Mention ...

Chiphartman.com
Resources Page

We will be opening up a Resources Page for some of the web's best content dealing with value propositions, branding and marketing. Look for new articles, slide decks, and some great videos, too. Revised target date: October 15, 2016.

Value Proposition
Certification

Value Proposition Certification Program

Of Special Interest To Us ...

  • Value Propositions
  • Brand Storytelling
  • LinkedIn Profiles

    We're not going to hide it ... in fact, we're proud of it ... everything related to your brand begins with a rock-solid value proposition. Your value proposition tells customers: 1) who you are; 2) what you do; 3) the benefits they can acquire by engaging you; and 4) why you are the best choice to meet their needs. It's the "molten core" of your brand!

    Every time you can share a powerful brand story, you build a bridge of understanding that links your message with your audience; in other words, your story helps to make you more authentic to your customers. We engineer engaging narratives that customers will find refreshing and informative - then we embed that story within your best marketing assets!

    We write professionally branded LinkedIn Profiles. That means we begin the work with a thorough understanding of your value proposition, evolve the best brand message from it, then craft a Summary packed with customer-perceived impact, distinction and relevance.  We give LinkedIn Profiles a visual brand boost as well!

Published Author

 

Win The Race for 21st Century Jobs In August, 1997, Tom Peters coined the term "CEO of Me, Inc." ... suggesting that the new digital economy would require all business professionals to establish themselves as a unique brand. Job-seeking, position advancement, promotions, and overall success in maintaining a viable career would now mandate that we all grasp the value proposition we offer to the global marketplace ... and be able to articulate it clearly and convincingly.

Win The Race for 21st Century Jobs is Master Networker Rod Colon's vision of the new world of work and its daunting expectations. I was invited to collaborate with Rod on his first book back in late 2008. In February, 2010, WTR21 was published by etp press (Denville, NJ) and placed for sale on Amazon.com. The book is a finely tuned blueprint for navigating the choppy seas of self-marketing and career management.

    Marketing Presentation for "Win The Race ..."

Special Friends

Rod Colon

A master networker and electrifying motivational speaker

Carl Reid

Deep expertise at the intersection of business and technology

Ralph Hansen

Small business expert with a top-flight value proposition!

Customers Say